Most "ABM" is just an email list with a fancier name. We build campaigns around the specific accounts your sales team already wants, and run LinkedIn, outbound, search, and content against that same list until it turns into pipeline.
Based in Hyderabad, working with Hyderabad B2B companies to reach named accounts wherever they are, from India to global enterprise buyers.
A target account list built and checked with sales, not guessed at by marketing alone
Campaigns across LinkedIn, search, outbound, and (for your top accounts) direct mail, all run against the same list
Reporting on account engagement and pipeline, not form fills
A senior strategist on your account, not a junior running a template
You built a target account list with sales. Marketing is still reporting on 400 form fills a month that have nothing to do with that list. The two numbers never line up.
Real account based marketing means different messaging for a CFO, a technical evaluator, and an end user inside the same company. Most campaigns send one generic asset to all three and call it account based.
6sense, Clay, or Demandbase sitting in your stack isn't a strategy on its own. Without a team running the tiering, sequencing, and follow-up on top of it, the tool just tells you who to ignore.
Six months in, your CRO asks what the program influenced. You have engagement scores and ad impressions. You don't have a number you can put next to the sales pipeline.
A real enterprise deal needs you to reach the champion, the economic buyer, and the technical evaluator, each on their own terms. Doing that by hand doesn't scale past a dozen accounts.
You hand over a list of 200 target accounts. Sales focuses on the ones they're already comfortable with. The rest never get touched by either team.
Intent data account selection and tiering, prioritizing accounts already researching your category
LinkedIn ABM ads, using company and job title targeting with CRM-matched audiences for your top accounts
Personalized landing pages built per account or per tier
1:1 executive outreach on LinkedIn and email, written for a specific named person, not a persona
Direct mail or gifting for your highest value accounts, where a physical touch still cuts through
Retargeting scoped to named account domains, not the open web
Invite-only webinars and round tables built for accounts already on your list
Account based SEO, content built around the specific problems your named accounts search for
Sales content mapped to each buying committee role, not one generic case study
AI search visibility (AEO/GEO), so you show up when a buying committee member asks ChatGPT or Perplexity who solves this
Partner and referral outreach, warm introductions into target accounts through your existing network
Marketing back into existing accounts, for upsell and expansion, not just new business
Firmographic fit and intent signals, plus a working session with your sales team, so the list survives contact with reality.
We identify each role that matters and build a message for each one, not one asset for the whole account.
Top accounts get 1:1 treatment. Everyone else gets a 1:few or 1:many program scaled to deal size.
We track which accounts are moving and which are stalled, and put more effort behind what's actually working.
Target account list build and a quarterly refresh
Intent data setup and account scoring
A map of who needs to say yes at each top account
LinkedIn, search, and retargeting campaigns against your account list
Personalized landing pages by account or tier
Sales content mapped to each buying committee role
AI search visibility content for category and comparison searches
One reporting view tied to account engagement and pipeline, shared with sales and marketing
Account based marketing usually fails because sales and marketing never actually agree on the account list, or on what counts as real engagement. We write down that agreement before launching a single campaign, who follows up, how fast, and what "engaged" actually means for your business. It's the thing that decides whether a 200-account list gets worked or ignored.
Related: SaaS lead generation · LinkedIn Lead Gen service · IT company marketing
Enterprise B2B SaaS selling into named accounts with large deal sizes
IT and ITES firms with long, multi-stakeholder sales cycles
Industrial B2B and manufacturing selling capital equipment to a short list of large buyers
Professional services firms where one account is worth a year of revenue
Any company where sales already has a named list, and marketing hasn't been running campaigns against it
— Sells "ABM" that's outbound email with a new label
— Sends one message to the whole account
— Reports engagement scores with no tie to pipeline
— Marketing and sales work from different lists
✓ Builds and tiers your account list with sales, not around it
✓ Different message for each buying committee role
✓ Reports account engagement tied to pipeline and opportunities
✓ One list, one agreement, both teams working it
If you have a named list of 50 or more accounts worth pursuing individually, and a deal size that justifies 1:1 attention, ABM outperforms broad demand generation. Below that, sharper inbound and SEO usually wins first.
No. Narrowing the list is step one. The difference is running different messaging for each role inside the account and tracking engagement at the account level, not the lead level.
It helps at scale, but you can run a focused 1:1 or 1:few program on a spreadsheet and a good CRM if you're starting with under 50 accounts. We'll tell you honestly whether you need the tooling yet.
Usually by putting a written agreement in place before launch, who follows up, how fast, and what counts as an engaged account. Without that agreement, the list gets ignored no matter how good it is.
Alongside. We build the account strategy, content, and channels, and your SDRs, or ours if you don't have one, run the human follow-up on your top accounts.
Account engagement usually shows within 4 to 6 weeks. Pipeline movement depends on your sales cycle, for a 6-month cycle, expect early opportunities by month two or three, not month one.
No. No long lock-ins. We earn the retainer by showing account engagement and pipeline, month over month.
If sales already has a list, let's put a real multi-channel program behind it instead of another spreadsheet nobody works.
A free review of your current account list and where the gaps are.
manidhar@svivil.com · svivil.com
