A digital marketing agency for a real estate company in Hyderabad usually costs ₹1,00,000 to ₹5,00,000+ per month for agency fees alone, with ad spend on top. Real estate is one of the most expensive marketing categories because ad clicks are pricier and buyers take longer to decide. Qualified lead costs typically run ₹240–₹520 through Google Ads and ₹160–₹320 through Meta Ads, depending on the project.
| Real estate business type | Monthly agency fee | Ad spend (separate) |
|---|---|---|
| Broker / small project (single property or small development) | ₹1,00,000 – ₹2,00,000 | ₹50,000 – ₹1,50,000/month |
| Mid-size developer (active project launch) | ₹2,00,000 – ₹4,00,000 | ₹1,50,000 – ₹3,00,000/month |
| Large developer (multiple ongoing projects) | ₹4,00,000 – ₹8,00,000+ | ₹3,00,000 – ₹8,00,000+/month |
Buying property is one of the biggest decisions a person makes. Because of that, the marketing is longer, more competitive, and needs more people aligned.
Typically 3 to 9 months from first search to actually booking a unit.
So many developers bid on the same searches ("2 BHK in Gachibowli," "villa Kondapur price") that clicks cost more.
Usually 3–8%, so you need a lot of leads to get one sale, which is why cost-per-lead alone is misleading. The real number to track is cost per booking.
Often the promoter, sales head, and channel partners all weigh in, not just one marketing person.
₹1,00,000–₹2,00,000/month
for brokers / small projects
₹2,00,000–₹4,00,000/month
for mid-size developers
₹4,00,000–₹8,00,000+/month
for large developers
| Option | Typical cost | Where it falls short |
|---|---|---|
| In-house team | ₹15,00,000–₹30,00,000+/year | Expensive, and real estate marketing needs specialized funnel knowledge |
| Freelancer | ₹25,000–₹60,000/month | Cannot manage the scale of ad spend real estate needs |
| Generic agency | ₹75,000–₹2,50,000/month | Often optimizes for cheap leads instead of actual bookings |
| Svivil | Scoped to your project size, transparent reporting, no lock-in | We track cost-per-booking, the number that actually affects your revenue |
Paid ads generate leads within days, but expect the real sales cycle (lead, site visit, booking) to take 3–9 months. Judge a campaign over that full window, not the first 30 days. A campaign that costs more per lead but brings a much higher site-visit rate is usually the better investment.
Vanity metrics don't sell apartments, booked site visits do. Svivil builds campaigns and reports around the metric that actually matters to a developer: cost per booking. Senior operators, no lock-in contracts.
Because of high competition for the same searches, high-value transactions, and long buyer decision cycles, all of which push up both ad costs and the skill needed to convert them.
Cost per booking. A cheap lead that never visits the site or books a unit isn't actually cheap.
₹1,50,000–₹5,00,000/month, depending on project size and how aggressively you want to launch.
Yes, SEO builds organic, free traffic over time, which lowers your overall cost per lead as it matures, even while ads keep running.
Tell us about your project and launch timeline, we'll build a funnel around bookings, not just leads.
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