SaaS Growth Marketing · Hyderabad, India & Global SaaS Buyers

A B2B software company ran 30+ leads a month for six months straight. Through search alone.

If your SaaS company is burning budget on paid acquisition that stops the moment you stop paying, you're missing the channel that actually compounds. We build SaaS SEO, comparison content, and AI-search visibility that keeps generating trials months after we publish it.

No long lock-insRevenue over vanity metricsSenior operators only
Proof, not promises
30+
leads/month for 6 straight months at a B2B software company, via search alone
~1 call a day, 1 lead a week, sustained, at a B2B services company
5
leads sourced from ChatGPT & Claude
$3M
average pipeline influenced
Where it breaks

Your CAC keeps climbing. Your product keeps getting better. Something doesn't add up.

Paid acquisition that stops the second the budget does.

No asset being built, no compounding, just a channel you have to keep feeding.

Invisible when a buyer asks ChatGPT for "best [category] software."

This search is already happening in meaningful volume, and most SaaS companies haven't published a single page built to be cited in that answer.

Generic blog content that doesn't move trial signups.

Traffic with no connection to activation or trial-to-paid conversion is a vanity number, not a growth lever.

No comparison or category content at all.

"X vs Y" and "alternatives to X" pages are some of the highest-converting content in SaaS, and most companies leave that entire category to competitors.

How we help

One system, built for the SaaS funnel specifically

SaaS SEO that compounds.

Comparison pages, integration pages, and use-case content built around the searches your buyer runs right before signing up, not generic blog traffic.

GEO for category-defining queries.

This is the single highest-leverage GEO opportunity in any vertical we work in. Buyers already ask AI tools "what's the best CLM software" before they search Google, and we build the content that gets you named in that answer.

Content tied to trial-to-paid conversion.

Every piece of content maps to a funnel stage, awareness, evaluation, or activation, not just top-of-funnel traffic.

Our approach

How we run your account

STEP 01

We map your funnel and unit economics.

CAC, activation rate, trial-to-paid conversion, and expansion revenue, so every channel decision ties back to a number that matters.

STEP 02

We build the comparison and category content first.

"Vs" pages and category-definition content are the fastest-compounding asset class in SaaS, and we prioritize them early.

STEP 03

We build the technical and AEO/GEO foundation.

Structured content and schema so your brand becomes citable in AI-search category answers.

STEP 04

We double down on what's converting to trials and paid.

Every month, we track which pages are producing signups and paid conversions, not just traffic, and shift effort accordingly.

What's included

What's included

One retainer, one team, one reporting view. Every line below tied to real outcomes, not vanity metrics.

SaaS SEO: comparison pages, "vs" pages, integration pages, use-case pages
Content marketing tied to trial-to-paid conversion
Google and LinkedIn Ads for demo and trial acquisition
Website development and CRO for pricing and signup pages
AEO/GEO built specifically for "best [category] software" queries
Reporting on CAC, activation, trial-to-paid conversion, and MRR/ARR impact

The metrics that matter here aren't traffic

We track CAC, activation rate, trial-to-paid conversion, and MRR/ARR impact from the start, because a SaaS growth report that stops at organic sessions is telling you nothing about revenue.

Case study: B2B software & services clients

30+ leads a month for 6 months. Purely search.

A B2B software company ran 30+ leads a month for six straight months through organic search alone, no paid spend propping up the number. a B2B services company runs an underrated but consistent strategy driving roughly 1 call a day and 1 lead a week, week over week, proof that SaaS SEO compounds when it's built around the right content, not volume for its own sake.

30+
leads/month for 6 straight months at a B2B software company, via search alone
5
leads sourced from ChatGPT & Claude
Who it's for

Built for every kind of SaaS company

Vertical SaaSHorizontal SaaSPLG productsSales-led SaaSDev toolsFintech SaaSB2B platforms
The difference

Svivil vs. a typical SaaS marketing agency

A typical agency

Paid acquisition with nothing compounding underneath it
No comparison or category content strategy
Reports traffic, not activation or trial-to-paid conversion
No AEO/GEO strategy for AI-search category queries

Svivil

SEO and content that keeps generating trials after we stop publishing
Comparison and "vs" pages built as a priority, not an afterthought
Reports CAC, activation, and MRR/ARR impact
Structured content built to be cited in AI category answers
FAQ

Questions SaaS founders and growth leads ask us

How do you reduce SaaS CAC?
Mostly by shifting spend toward channels that compound, SEO and content that keeps generating trials months after publishing, rather than paid acquisition that stops the moment budget stops.
What's the difference between SaaS marketing and regular B2B marketing?
The funnel has stages regular B2B doesn't: activation, trial-to-paid conversion, expansion revenue. Content needs to work at each stage, not just get someone to fill out a form.
Is GEO worth investing in now or is it too early?
Not too early. Category-defining searches are already happening inside ChatGPT and Perplexity in meaningful volume, and the brands publishing answer-ready content now are the ones getting cited.
Can you improve trial-to-paid conversion, not just signups?
Yes. We look at the whole funnel, not just top-of-funnel signups. That means intent-matched traffic, onboarding and lifecycle email, and messaging that moves trials to paid, so you are buying revenue, not just registrations.
Do you work with both self-serve (PLG) and sales-led SaaS?
Yes. For product-led motions we optimise signups, activation and expansion; for sales-led motions we drive demos and pipeline for your reps. Often it is a blend, and we build the system around how your product is actually bought.
Let's talk

Your next trial signup is already asking ChatGPT which tool to pick.

Book a call and we'll show you exactly where your SaaS funnel is leaking.

A free visibility check across search & AIA clear view of your highest-intent opportunitiesNo obligation, no jargon
manidhar@svivil.com   ·   svivil.com